Alex dreamed of becoming a soccer player but ended up playing on a different field: creativity.
With over 10 years of experience as a creative copywriter in agencies like FCB & FiRe and Mullen Lowe, he has developed campaigns for global brands such as Coca-Cola, Reebok, and Clorox, as well as a wide range of local and regional names like KFC, Netlife, Juan Valdez, Citroën, DS Automobiles, Banco Internacional, Fybeca, and Hino.
With over 10 years of experience as a creative copywriter in agencies like FCB & FiRe and Mullen Lowe, he has developed campaigns for global brands such as Coca-Cola, Reebok, and Clorox, as well as a wide range of local and regional names like KFC, Netlife, Juan Valdez, Citroën, DS Automobiles, Banco Internacional, Fybeca, and Hino.
His work has been recognized and featured in publications like Lürzer’s Archive, Ads of the World, Best Ads on TV, El Ojo de Iberoamérica, El Cóndor Ecuador, and Forbes. He didn’t become the next Zizou, but he found his way to compete through ideas always with energy, commitment, and a constant passion for tackling new creative challenges.
Awards & Publications
Lürzer’s Archive 200 best Digital Artist 2024 Festival el Cóndor - Shortlist x3 Creativepool Awards - Shortlist Ads Of The World - Publications x10 Best Ads on TV - Publications x7 Creativepool Annual 2025 - Jury Member Phnx Ad Forum 2025 Awards - Jury Member