Ecuadorian sunrises

Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy. We made a series of prints to show what these sunrises look like in the morning in the country's 24 provinces,


Project
Ecuadorian sunrises

Description
Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 places of our 24 provinces.

Deliverables:
Creative Campaign
Concept
Art Direction
Print



Team
CEO: Javier Reyes
DGC: Santiago Landaburu
Creative: Pablo Olmedo Velarde / Alex Ruales
Motion Graphics: Martina Torres / Sebastian Ruíz
Copywriter: Andrés Ramirez / Gonzalo Arrieta 
Art Direction:  André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa


Commissioned by
Punto 99


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