KFC / Hot Wings Movies

A campaign created for KFC Ecuador, with the goal of matching iconic movie explosions with KFC hot wings. A graphic analogy between the shape, texture, and color of the wings and that of explosions.

Country
Ecuador

Client
KFC

Project
Hot movies with hot wings.

Description

KFC has the best hot wings in the country, but they were not tied to moments of consumption. So we created prints tying it to equally spicy movies

Deliverables
Creative Campaign
Concept
Art Direction
Print

TEAM

CEO: Javier Reyes
DGC: Santiago Landaburu
DC: Sergio Alzate
Art Director: Pablo Olmedo Velarde

Copywriter: Alex Ruales

Motion: Robert Encalada

Commissioned by: Punto 99

➡️ Visita el proyecto en adsoftheworld ⬅️
➡️ Visita el proyecto en bestadsontv ⬅️

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